Because becoming a parent is full of moments where you stop and think… “that’s nuts! - "are you nuts?”
It’s a phrase we’ve heard countless times.
We wanted a name that captured that feeling. Something playful, memorable and just a little bit cheeky. Because introducing nuts is an important milestone, but it doesn’t have to feel clinical or intimidating.
Baby, Are You Nuts? isn’t trying to sound like a pharmaceutical company or a faceless corporation. We’re a small family brand that believes parents deserve products that feel approachable, beautifully designed and genuinely supportive.
Behind the playful name is a serious commitment to quality, thoughtful design and making one of the biggest food milestones feel just a little bit simpler.
Sometimes, a little bit nutty is exactly what’s needed.
Favourite nut: Almonds, Fun fact i'm allergic to Cashew (one of reasons I started the brand)
Most likely to be found: Packing orders with music on.
Coffee order: None—I’m a hot chocolate and matcha kind of girl.
Hobby: You guessed it from the drinks order....Reforma pilates & Yes, I have fall off the Reforma!
Mum to: Sisi 💛 - she is my world and i hope this makes her proud one day.
Mission: Making introducing nuts beautifully simple.
From an idea shared around our kitchen table. Every order is packed with the same care we’d want for our own family. We’re incredibly proud that our products have found their way into kitchens across the UK, becoming a small but meaningful part of family mealtimes.
2022 💡 An idea became a sketch.
2023 🌱 Product development began.
2023 🌾 Organic ingredients sourced.
2024 🇬🇧 Manufactured in the UK.
2024📦 First orders packed.
2025🎉 Official launch with Annabel Karmel & Dr Emily Macdonagh along with brand Luna & Wild 2026💛 Thousands of sachets later
We believe introducing nuts doesn’t have to feel complicated.
We believe parents deserve products that are beautifully designed, thoughtfully made and genuinely easy to use.
We believe in keeping ingredients simple, quality uncompromising and family mealtimes as stress-free as possible.
Most of all, we believe that confidence grows one small step (and one tiny spoonful) at a time.
Why Families Choose Us
This is a brilliant place to reinforce trust.
You could have small icons:
🥜 Organic ingredients
🇬🇧 Proudly made in the UK
✨ No fillers or preservatives
🌱 Whole nuts and seeds, finely milled
📦 Kerbside recyclable packaging
💛 Founded by a mum
Every order supports a small, independent British business with a big dream. Thank you for choosing to be part of our story—we’re so grateful you’re here.