My Story

Growing up with anaphylaxis and being diagnosed with a nut allergy at just four years old shaped much of my childhood and beyond. I avoided nuts entirely, navigating school lunches and social occasions with care. But it wasn’t until I became a mother that I uncovered a wealth of information that transformed my understanding of allergies, nutrition, and anxiety surrounding food.

Through testing and research, I discovered my allergy was specific to cashews and pistachios. This revelation not only opened up a world of new nutritional options for me, but it also reshaped how I approached food and allergies for my daughter.

As a designer by trade, I wanted to bring beauty and functionality to a product that parents could trust. Our weaning kits are built to help parents safely introduce nuts and seeds while managing cross-contamination risks in households where allergies exist. With zero waste and cost-effectiveness in mind, I set out to bust myths, build confidence, and create something meaningful for parents navigating this sometimes overwhelming stage.

What Inspired This Journey

Talking to parents revealed a common thread: fear. From conflicting advice to alarming stories in the media, many parents felt paralyzed when it came to introducing nuts to their babies. Realising that no comprehensive product existed to simplify this process, I reverse-engineered my vision, breaking it into actionable steps to make it a reality.

Our kits are designed with NHS guidelines in mind, and packaged to include everything parents need: a pop-up guide with tips, signs, symptoms to watch for, and a visual checklist to ensure you’re confident every step of the way.

Our Mission and Values

At Baby, Are You Nuts?, we’re all about functionality, sustainability, and building confidence.

• Functionality: We create products that seamlessly fit into your busy life, helping you take the stress out of introducing allergens.

• Sustainability: From certified organic ingredients to zero-waste packaging, we’re committed to protecting the planet for future generations. All of our products are Soil Association-certified organic, as we believe organic food is best for your baby’s health and the environment.

• Community: We aim to empower parents with knowledge and tools while building a supportive network for families managing allergies.

Our ultimate goal is to become a B Corp and achieve net-zero status while keeping our manufacturing proudly within the U.K.

Looking Ahead

We envision a world where living with allergies doesn’t mean living with limits. Beyond our weaning kits, we’re working toward a revolution in allergy care—creating a cohesive digital platform to manage treatments, provide personalised support, and foster communities where no one feels alone.

Join Us

We’d love for you to be part of our journey! Follow us on Instagram to join our growing community and subscribe to our mailing list for exclusive discounts, product launches, and expert tips. Let’s raise confident eaters together!

At Baby, Are You Nuts? we believe food is meant to be enjoyed, not feared.